Though Soap Operas are watched by both males and females, they are predominantly targetted at females.
Soap Operas do however try to get the male attention by casting female characters that seem attractive to males, as a way of increasing the male:female ratio of the audience that watch the show.
Storylines that are broadcasted within the show also try and keen an unbiased perspective of things, though they too can target a specific gender.
For example, a recent storyline in Coronation Street involved Tyrone Dobbs and his girlfriend/fiancee Kirsty. She kept abusing him both emotionally and physically. Tyrone's friends, Tina and Tommy became aware of the domestic situation that was going on and tried to help, but Kirsty completely switched the situation and blamed Tyrone - claiming that he was the one hitting her! This storyline was loved by the nation as it gave a comfort to men who were/are in a similar situation, and it gave them the courage to go to the police as the truth was eventually found out and all charges against Tyrone were dropped.
The storylines that I have included (Alcohol Problems, Domestic Violence, Love Scandal) are stories that I feel both males and females are able to relate too, hopefully meaning that the ratio of male: female viewers will balance out.
The age bracket that I have chosen to target for my audience is 16 - 24 as similar to the storylines, I feel that this age bracket will be able to relate this to it more.
No comments:
Post a Comment