Research: Hollyoaks Enchanted Forest Advert.

This is a trailer promoting an upcoming episode and storyline of Hollyoaks. The storyline running upto the episode featured Will and Dodger Savage, both characters who are brothers, and who's characters are very different to each other.

Dodger is seen as being a massive flirt, and a bit of a 'ladies man' towards the majority of the female characters within the soap opera.

Whereas Will is the complete opposite and is quite shy and quite timid, but is also quite intelligent too.

After finding out the family were having financial difficulties, Will decides that he is going to host a themed party that will hopefully raise some money. Dodger however, doesn't believe that Will is capable of this, and sets him a challenge.

The opening scene of the advert is of Ash and Sinead running with their backs towards the camera. They are dressed in quite a formal way, though the white colours of their clothing suggests something 'pure' and 'simple', which would reflect the enchanted forest themed party, which you would expect a child to enjoy, not people who are teenagers or older.

Ash's hair is white and quite fluffy too, which could be a signification towards the song 'Stealing Sheep' as her hair is similar to the wool that you would find on a sheep, and also something that you might be expecting to find at an echanted forest themed party too.

The next shot then focuses on three other characters Barney, Scott and Rob running down a slope. The high angle shot of the camera makes them look smaller than they actually are. In the soap, the three characters are all quite immature, and by making them look smaller, this could be a way of representing this.

One of the next shots is a long shot of Dodger passing a hammer to Will, to hit one of those attractions you'd find at a fair were the aim is to get it to hit the top so a bell rings. A medium close up of Dodger is the next camera shot, were he looks quite smug as if it suggest that Will is not capable of doing it. This too could reflect the reaction of Dodger when Will told him his plans to host the Enchanted Forest party.

After the camera shows Will hitting it, and successfully making the bell ring, the camera then focuses onto Dodger again were he looks quite suprised, and then returns to a long shot of both Dodger and Will, were Will too looks quite suprised that he has managed to do it.

The next part of the advert focuses on the storyline of Brendan, Ste and Doug, were both Doug and Brendan fancy Ste, and Ste seems to be stuck inbetween both of them - another storyline which was present at the time of the enchanted forest themed party.

A medium close up is focused on Brendan who is stood in the centre of the merri-go-round, leaning back against the centre of it with his arms closed. Brendan's character is quite an evil character, and doesn't really open up about his past, or anything in general really, which could be represented by having his arms closed.

A close up is then of Ste who seems to be enjoying himself whilst riding on the merri-g-ride, which then swaps to high angled medium close up on Doug who is putting his finger across his mouth as a way of possibly silencing Brendan, though the high angled shot makes him seem smaller, and in some way inferior to Brenddan.

The next shot is of Bart who is wearing a a hare's mask, jumps from a settee and then proceeds to flip a table up so the contents of the table go everywhere. This could have a reference towards the March Hare in the fictional story of Alice in Wonderland. Bart's storyline at the time of the advertisement was that he was growing cannibis in the loft of his house, and as it was rumoured that the writer of Alice in Wonderland was on drugs at the time of writing the story, then this could be referred too as part of the 'Mad Hatter's tea party'.

Whilst this advert will be mainly aimed at the fans of the soap opera, the fun theme of the advert may also be appealing to people who watch Channel Four were the advertisement would be advertised.

The lighting is quite humid - not too light, nor too dark. This prompts a reflection of the mellow style of music that is being used in the background. Nothing seriously dramatic is happening in the advert, and there is no suggestion of any 'gritty' storyline upcoming in the near future which promotes a positive optimistic perspective from the audience watching it.