As a whole, advertisements have their own codes and conventions which they don't necessarily need to be followed.
'Go Compareeeeeeeeeeee!' - Catchy Songpharse
He may be one of the most irritating characters that has ever been on the television, but his repeated 'Go Compare, Go Compare' songs get stuck in your mind - precisely what it is meant to do. If you think of car insurance, one of the first companies that you think of is 'Go Compare' which means that the catchy but annoying song has done it's job.
Humour and Comical Situations
Admittedly, we might not have all crazily sung at a passing car whose driver then later turns out to be your new girlfriend's Dad, but I'm certain we can all relate to a sitaution where it has been just as awkward, but humorous at the same time.
The thing I like about this advert is that the more you watch the advert, the humour in it doesn't decerase and it is still as comical to watch as it was the first time.
Content That Relates To The Audience
Cheesestrings are predominantly targetted at children, and the cheesestring mascot as seen above features in most of their adverts. It acts as a 'pushing power' making children want to buy the product, so pestering their parents in to doing so.
Post Modern Ideas
One aspect of Post Modernism is that no relevance is needed - it's how the audience interpret it. This advert of the drumming gorilla has no relevance to the Cadbury's chocolate being promoted, but it was still loved by households across the nation.
Knowledge of the advert was soon passed through word of mouth and soon became a popular talking point, discussing the advert bus also at the same time increasing Cadbury's popularity.
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